POLYMER

ID: SEC_01 // INTRO

WELCOME...

Hi. This portfolio is not merely a 'personal journey', I define it as a journey for both you and me to find a truly rewarding partnership.

So. Shall we start writing our story?

AVAILABLE FOR WORK

INTRODUCE

Self-Dialogue & Professional Summary

SELF-DIALOGUE LOG-001

PHẠM THANH SƠN "Always prioritize adaptability"

In a wilderness dominated by apex predators like tigers and bears, the fox distinguishes itself not through brute force, but through strategic agility and tactical patience—waiting for the precise moment to strike.

Guided by the intuitive foresight of Life Path 11, I operate on the conviction that any environment offers an opportunity to adapt and thrive by mobilizing my full spectrum of capabilities.

Whether navigating an entirely new domain or executing within familiar territory, I consistently leverage my cumulative knowledge and transferable skill set to drive results, no matter how disparate the challenges may be.

EXPERIENCE

0 YEAR +

DATA EXPERIENCE

0 YEAR +

COMPLETED PROJECTS

0+

REVIEWS & REPUTATION

DOWNLOAD MY RESUME

REFERENCES

Endorsements & Professional Testimonials

SKILLS & ROLES

ToonHub Core System & Live Skill Matrix

TOONHUB // CORE_SYSTEM

ROLE 01 / 03

SYSTEM_PHILOSOPHY

TOONHUB FIGURINES

The artwork is stunning, shipped fully prepared. The finish is a vision, the 3D craft is flawless. Order now.

LIVE_SKILL_MATRIX

EXPERIENCE JOURNEY

01

SAIGON PRIME BUILDING

Business Data Analyst // 12/2024 - Present

12/2024 - Present Ho Chi Minh City

Business Data Analyst

SAIGON PRIME BUILDING

Accountable for designing ETL/ELT data infrastructure, standardizing data models, and deploying AI/ML integrated automation workflows. Built a centralized data platform serving BI teams, optimized business campaigns, and managed Vector Databases for internal operational applications.

Data Pipeline & Orchestration Architected and containerized (Docker) ETL pipelines, orchestrated via Apache Airflow. Centralized multi-channel marketing and market data (via custom Python web scraping) into a PostgreSQL database, ensuring data integrity.

Data Modeling & BI Extracted, cleaned, and transformed raw data into robust Data Models. Fed clean data into dynamic Power BI and Looker Studio dashboards, reclaiming 10+ hours of manual reporting weekly and visualizing budget leakages to optimize 13% of the departmental budget (~30M VND).

ML Infrastructure & Analytics Prepared high-quality datasets from GA4 & SEMrush to deploy K-Means Clustering and A/B Testing models. This quantitative foundation directly supported data-driven campaigns, accelerating average ROI by 17% (peaking at 22%) and boosting building occupancy rates from 10% to 95%.

AI Operations & Automation Administered Vector Database (Qdrant) to support a RAG architecture. Engineered automated workflows using n8n and LangChain, integrating Gemini APIs into Notion to accelerate cross-functional response times by 40%, automate partner onboarding, and reduce system OpEx by 30%.

SQL (PostgreSQL / BigQuery) Python (Scrapy / Scikit-learn / Pandas) Apache Airflow Docker dbt Qdrant Vector DB n8n / LangChain Power BI / Looker Studio

DATA_STREAM_01[READY]

EXPERIENCE PHASE 02

02

THANH PHÁT LAND

Performance Marketing Team Leader // 11/2023 - 03/2024

11/2023 - 03/2024 Ho Chi Minh City

Performance Marketing Team Leader

THANH PHÁT GROUP

Established the tracking architecture for marketing campaigns, standardized funnel data structures, and ensured data quality from advertising platforms and CRM systems.

🔹 Tracking & Funnel Analytics: Architected and standardized event tracking across the customer journey. Built a reliable data foundation for funnel measurement, successfully increasing the customer booking rate from 10% to 18%.

🔹 Data-Driven Optimization: Established real-time KPI/OKR measurement frameworks for a 4-person team. Contributed 2B VND in total revenue over 6 months by utilizing data to optimize IMC strategies and conversion funnels. Optimized offline event conversions, successfully attracting 300 target customers to a flagship event.

CRM Google Tag Manager GA4 Meta CAPI SQL / Excel

DATA_STREAM_02[READY]

EXPERIENCE PHASE 03

03

VNTECH AGENCY

SEM Specialist // 08/2022 - 03/2023

08/2022 - 03/2023 Ho Chi Minh City

Search Engine Marketing Specialist

VNTECH 79 AGENCY

Leveraged Web Analytics and processed raw data from search engines to identify search behavioral patterns and establish statistical A/B testing frameworks.

🔹 Traffic Data Analysis: Analyzed large datasets regarding search volumes and user behavior. Translated data into actionable content development strategies, achieving an average of 2,000 organic visits per post and exceeding 3,000 in organic Fanpage reach.

🔹 A/B Testing Implementation: Defined core metrics and executed testing models to evaluate traffic quality and backlink networks. These initiatives helped sustain a 30-40% partner retention rate and secure 200M VND in average quarterly revenue.

Google Analytics Google Search Console SEMrush A/B Testing Frameworks

DATA_STREAM_03[READY]

PARTNERS & COMMUNITY

Strategic Collaborations & Technical Networks

FEATURED PROJECTS

PROJECTS

Repository Logs & Production Deployments

CERTIFICATIONS

Verified Technical Qualifications & Credentials

MANIFESTO VISION

MANIFEST

Directive_01

3 YEARS

Synthesis & Craft

Fusing intelligence with architecture—harnessing the power of AI while mastering technical depth in Analysis Engineering to transform raw data into elegant clarity.

Directive_02

5 YEARS

Academia & Frontiers

Conquering standard foundations to venture into deeper realms—completing a Bachelor's in Computer Science and ascending into Master's research focused on AI.

Directive_03

10 YEARS

Retirement

Retirement.

SERVICES & SOLUTIONS

SERVICES

Core Offerings & Architectural Solutions

01

QUANTITATIVE ANALYTICS & GROWTH OPS

Architecting Decision Support Systems (DSS) and data-driven frameworks for Growth Marketing. Transforming raw multi-channel telemetry into actionable executive insights to optimize customer acquisition costs, eliminate budget leakages, and maximize marketing ROI.

Decision Support Systems Executive Performance Dashboards Marketing ROI & CAC Optimization

02

ENTERPRISE DATA WAREHOUSING

Engineering centralized Data Warehouses (Medallion Architecture) paired with robust ETL/ELT pipelines. Guaranteeing schema enforcement, high-throughput data governance, and strict data lineage at scale while driving storage OpEx to near-zero.

Cloud OpEx & Storage Optimization Enterprise Data Governance High-Throughput ETL/ELT Lineage

03

WORKFLOW AUTOMATION & AI AGENTS

Designing Business Process Automation (BPA) workflows and deploying production-ready AI Agents (RAG Architecture). Automating cross-application data flows, partner onboarding, and real-time operational reporting to eliminate operational friction.

Enterprise Process Automation (BPA) Autonomous Multi-Agent RAG Operational Friction Elimination

TECHNICAL LOGS

Articles, Case Studies & Engineering Thoughts

LOG.2024.03.15