POLYMER

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ID: SEC_01 // INTRO

WELCOME...

Hi. This portfolio is not merely a 'personal journey', I define it as a journey for both you and me to find a truly rewarding partnership.

So. Shall we start writing our story?

AVAILABLE FOR WORK

INTRODUCE

SELF-DIALOGUE LOG-001

PHẠM THANH SƠN "Always prioritize adaptability"

In a wilderness dominated by apex predators like tigers and bears, the fox distinguishes itself not through brute force, but through strategic agility and tactical patience—waiting for the precise moment to strike.

Guided by the intuitive foresight of Life Path 11, I operate on the conviction that any environment offers an opportunity to adapt and thrive by mobilizing my full spectrum of capabilities.

Whether navigating an entirely new domain or executing within familiar territory, I consistently leverage my cumulative knowledge and transferable skill set to drive results, no matter how disparate the challenges may be.

EXPERIENCE

4 YEAR +

DATA EXPERIENCE

1.5 YEAR +

COMPLETED PROJECTS

20+

REVIEWS & REPUTATION

VISUAL_CORE_01

SCAN_ACTIVE

REFERENCES

Dr. Aris Thorne

Senior Architect @ Polymer_Corp

"A visionary in technical human-interface logic. Built incredible atomic design systems."

Elena Vance

Project Lead @ Aether_Labs

"Exceptional precision in bridging complex quantum data and tactile UI experience."

Marcus Holloway

Lead Dev @ VN Tech 79

"The most reliable creative technologist I've worked with across all mobile & web suites."

Sarah Connor

Director @ Sai Gon Prime

"Transformed our entire operational dashboard into a high-performance work of art."

Dr. Aris Thorne

Senior Architect @ Polymer_Corp

"A visionary in technical human-interface logic. Built incredible atomic design systems."

Elena Vance

Project Lead @ Aether_Labs

"Exceptional precision in bridging complex quantum data and tactile UI experience."

Marcus Holloway

Lead Dev @ VN Tech 79

"The most reliable creative technologist I've worked with across all mobile & web suites."

Sarah Connor

Director @ Sai Gon Prime

"Transformed our entire operational dashboard into a high-performance work of art."

SKILLS & ROLES

i CAN BE // TOONHUB

TOONHUB // CORE_SYSTEM

ROLE 01 / 03

SYSTEM_PHILOSOPHY

TOONHUB FIGURINES

The artwork is stunning, shipped fully prepared. The finish is a vision, the 3D craft is flawless. Order now.

LIVE_SKILL_MATRIX

EXPERIENCE JOURNEY

01

SAIGON PRIME BUILDING

12/2024 - Present Ho Chi Minh City

Business Data Analyst

SAIGON PRIME BUILDING

Accountable for designing ETL/ELT data infrastructure, standardizing data models, and deploying AI/ML integrated automation workflows. Built a centralized data platform serving BI teams, optimized business campaigns, and managed Vector Databases for internal operational applications.

Data Pipeline & Orchestration Architected and containerized (Docker) ETL pipelines, orchestrated via Apache Airflow. Centralized multi-channel marketing and market data (via custom Python web scraping) into a PostgreSQL database, ensuring data integrity.

Data Modeling & BI Extracted, cleaned, and transformed raw data into robust Data Models. Fed clean data into dynamic Power BI and Looker Studio dashboards, reclaiming 10+ hours of manual reporting weekly and visualizing budget leakages to optimize 13% of the departmental budget (~30M VND).

ML Infrastructure & Analytics Prepared high-quality datasets from GA4 & SEMrush to deploy K-Means Clustering and A/B Testing models. This quantitative foundation directly supported data-driven campaigns, accelerating average ROI by 17% (peaking at 22%) and boosting building occupancy rates from 10% to 95%.

AI Operations & Automation Administered Vector Database (Qdrant) to support a RAG architecture. Engineered automated workflows using n8n and LangChain, integrating Gemini APIs into Notion to accelerate cross-functional response times by 40%, automate partner onboarding, and reduce system OpEx by 30%.

SQL (PostgreSQL / BigQuery) Python (Scrapy / Scikit-learn / Pandas) Apache Airflow Docker dbt Qdrant Vector DB n8n / LangChain Power BI / Looker Studio

DATA_STREAM_01[READY]

EXPERIENCE PHASE 02

02

THANH PHÁT LAND

11/2023 - 03/2024 Ho Chi Minh City

Performance Marketing Team Leader

THANH PHÁT GROUP

Established the tracking architecture for marketing campaigns, standardized funnel data structures, and ensured data quality from advertising platforms and CRM systems.

🔹 Tracking & Funnel Analytics: Architected and standardized event tracking across the customer journey. Built a reliable data foundation for funnel measurement, successfully increasing the customer booking rate from 10% to 18%.

🔹 Data-Driven Optimization: Established real-time KPI/OKR measurement frameworks for a 4-person team. Contributed 2B VND in total revenue over 6 months by utilizing data to optimize IMC strategies and conversion funnels. Optimized offline event conversions, successfully attracting 300 target customers to a flagship event.

CRM Google Tag Manager GA4 Meta CAPI SQL / Excel

DATA_STREAM_02[READY]

EXPERIENCE PHASE 03

03

VNTECH AGENCY

08/2022 - 03/2023 Ho Chi Minh City

Search Engine Marketing Specialist

VNTECH 79 AGENCY

Leveraged Web Analytics and processed raw data from search engines to identify search behavioral patterns and establish statistical A/B testing frameworks.

🔹 Traffic Data Analysis: Analyzed large datasets regarding search volumes and user behavior. Translated data into actionable content development strategies, achieving an average of 2,000 organic visits per post and exceeding 3,000 in organic Fanpage reach.

🔹 A/B Testing Implementation: Defined core metrics and executed testing models to evaluate traffic quality and backlink networks. These initiatives helped sustain a 30-40% partner retention rate and secure 200M VND in average quarterly revenue.

Google Analytics Google Search Console SEMrush A/B Testing Frameworks

DATA_STREAM_03[READY]

FEATURED PROJECTS

PROJECT

CORE_SYS_01

NEURAL_INTERFACE

A comprehensive dashboard designed for monitoring synthetic data streams in real-time. It utilizes deep concave shadows and dynamic glassmorphism to organize dense information architecture seamlessly without overwhelming the cognitive load of the operator.

OBJECTIVE

Reduce operator fatigue by 30% through optimized spatial hierarchy and tactile visual feedback.

DEPLOYED_STACK

Python

React

SQL

TF

D3.js

AWS

SECURE_04

QUANTUM_VAULT

Secure asset management protocol focusing on tactile feedback mimicking heavy physical machinery and complex secure locking mechanisms. The interface demands deliberation for high-stakes interactions.

OBJECTIVE

Establish a zero-trust visual paradigm that conveys impenetrable security while remaining navigable.

DEPLOYED_STACK

Auth0

KMS

Rust

WebGL

Redis

Node.js

MANIFESTO VISION

MANIFEST

Directive_01

1 YEAR

Core Expansion

Rapid Prototyping & Core Expansion: Establishing the foundational silicon-to-surface layer with atomic precision. Focus on low-latency interactive feedback and modular architecture scaling.

Directive_02

5 YEARS

AI Integration

Synthetic Ecosystems & AI Integration: Bridging human intuition with computational logic. Developing autonomous UI patterns that adapt to cognitive load and environment.

Directive_03

10 YEARS

Singularity

Universal Interface Singularity: The total convergence of physical and digital realities. A seamless, post-screen environment where computational power is felt, not just seen.

SERVICES & SOLUTIONS

CORE_SERVICES // SRV_SYNC

01

UI/UX ARCHITECTURE

Designing complex information hierarchies with a focus on cognitive load. Bridging dense data with tactile feedback loops to create reactive and grounded human interfaces.

Atomic Design Cognitive Load Mapping

02

FRONTEND ENGINEERING

Building high-performance, scalable web applications with optimized pipelines. Specializing in highly responsive React systems and modular component architectures.

React/Next.js WebGL

03

CREATIVE TECHNOLOGY

Bridging code and art through WebGL and generative systems. Developing custom shaders and interactive installations that elevate digital experiences beyond the screen.

Shader Dev Interactive Installs

TECHNICAL LOGS